An annual campaign where DNB aims to remind the business community in Norway of the value creation they contribute to. In 2023, I had the opportunity to be part of this campaign. We based it on a motivational speech between a entrepreneur and spouse. We were taken on a journey through their lives, experiencing the ripple effects that they had come across. This campaign created excellent results for DNB, measured as the second-highest ever in liking for a DNB film.
The campaign ran on TV and digital platforms. It featured a main narrative divided into various second-length segments. Simultaneously, these stories were supported by testimonials from Norwegian businesses highlighting the ripple effects they had contributed to creating. The goal was to direct companies to the website ringvirkninger.no, where they could view their ripple effects based on their financial figures.
