Telenor T-we.
The task was to leverage the Telenor family to showcase the content offered through T-we products. The Telenor family comprises a range of fictional characters that have been featured on TV for many years. We thought it would be fun to introduce a real person into this fictional universe.
The idea was to have a genuine TV personality meet a fictional one while they were watching T-we content. Who better than Lars Monsen to defy the audience expectations?
