Tine approached us with the task of creating a new concept for Litago. They aimed to enhance the taste experience for the product.
The concept became "Reach for something good," where we wanted the target audience to take an active step when craving something delicious to drink. The films were produced in short durations and various formats, targeting a digital audience.
Team: Sindre Holmdal Jonhstad og Mads Bergstøm. Client manager: Lina Aas Eng and project manager: Tone Bøygard. Production: Flambert with director Henrik J Henriksen
