Renewable Energy Drink from Eviny. Launched during the 2023 climate conference. A product designed to break through familiar climate narratives. This to communicate a message to reach politicians and business leaders. A message about that we have more clean energy to harness – it's in our water.
With 0.33 liters of pure mountain water – sourced from the turbines of local hydropower plants, and that has actually generated genuine renewable energy.
53Wh of clean energy you can drink, packaged in recycled aluminum cans with the smallest possible footprint from inks and colors. An energy drink that provides energy for oneself, but also tells a clear story of what the taste of a clean future can taste like – if we are willing to invest and utilize it better.
For this idea, we produced 40,000 cans of Renewable Energy Drink. Each one of them was filled in recyclable aluminum cans. The design of the cans was also crafted to use the least amount of ink possible. It was important for us not to generate any emissions while creating a narrative about a product intended to contribute to its reduction. Three different designs were created in three colors: green, black, and pink.
Team: Sindre Holmdal Jonhstad og Mads Bergstøm.
Client Director: Marius Eriksen. Project managers Silje Linge and Emma Gyllenbreider.
Design: Benjamin Rogers and animation: Andreas Rustad
