The task we received from Orkla was to create a narrative that would make Kornmo more current and relevant. We were to develop a story based on the product's history and characteristics.
The product is a dry and sturdy biscuit that hasn't changed since 1946. One could say it's made with healthy and old-fashioned common sense. It operates just as it always has and hasn't jumped on any modern biscuit trends. We wanted to highlight this attitude through a bus driver who playfully pokes fun at modern helicopter parents.
Team.
Art Director: Mads Bergstrøm.
Copywriter: Marius Hanstad.
Client Director: Kjetil-Botten Skogly.
Project Management: Elle-beth Lønnestad.
Director: Torstein Bjørklund.
Producer: Henriette Carlsen.
