Bring aims to be emission-free by 2025, with a desired market position as "the green choice." This goal will be achieved through action – investments and changes within their own organization. Therefore, it is not an option to achieve green status through the purchase of carbon credits.
Its the sum of everything that matters.
Bring delivers packages completely emission-free in all major Scandinavian cities. The task was to convey that choosing Bring is inherently a green choice - with Stockholm as the backdrop. The challenge was to align with the campaign message
'It's the sum of everything that matters.'
Talking about the climate is easy. Everyone does it these days. Actually doing something for the climate has more impact. Marketing climate initiatives is rarely climate-neutral. So by making new climate solutions the communication itself, we prioritized action over words. Our idea was to create a communicative outdoor message that purified city air by absorbing CO2. In other words, the communication itself was an active contribution to making Stockholm a cleaner city. The solution was named 'The Breathing Wall Project,' a hand-painted artwork covering one of the most visible outdoor surfaces in the city. The project garnered a lot of attention in the city and online simply because the idea was a climate solution in itself.
Team: Mads Bergstrøm & Marius Hanstad. Illustrasjon: Thorbjørn Ruud. Client manager: Marius Eriksen. Project manager: Kristin Eidså Brantzeg. Client: Gisela Björkgren
